How to Say ‘That is the company's strong point’ in Italian
È proprio questo il punto forte dell'azienda
eh PRO-pryo KWEH-stoh eel POON-toh FOR-teh dehl ah-tsyen-dah
[eh PRO-pryo KWEH-stoh eel POON-toh FOR-teh dehl ah-tsyen-dah]
💬 Usage Tip: [Dell'azienda] is [di] + [l'azienda], merged into one form. This kind of merging is very common in Italian: [del progetto], [della squadra], [dell'azienda].
Phrase Breakdown
È proprio questo
eh PRO-pryo KWEH-stoh
This is exactly it
Used to emphasize that something is precisely the key point.
È proprio questo che volevo dire.
This is exactly what I wanted to say.
Words in this phrase
È
[eh]
it is / is
Verb 'to be' used to identify or emphasize something important.
È proprio questo il punto forte dell'azienda secondo molti dipendenti.
This is exactly the company's strong point according to many employees.
proprio
[PRO-pryo]
exactly / really / precisely
Adds emphasis to highlight that something is exactly the key point.
Per i recruiter, È proprio questo il punto forte dell'azienda da spiegare meglio.
For recruiters, this is exactly the company's strong point to explain better.
questo
[KWEH-stoh]
this
Refers to the specific quality or aspect being discussed.
Dopo il tour, È proprio questo il punto forte dell'azienda che tutti notano.
After the tour, this is exactly the company's strong point that everyone notices.
Il punto forte
eel POON-toh FOR-teh
The strong point / main strength
Refers to the best or most positive aspect of something.
Il punto forte del team è la comunicazione.
The team's strong point is communication.
Words in this phrase
il
[eel]
the
Definite article introducing a masculine singular noun.
Nel dibattito, È proprio questo il punto forte dell'azienda più citato.
In the discussion, this is exactly the company's strong point most often mentioned.
punto
[POON-toh]
point
Here it means a main feature or aspect, not a physical point.
Per chi cerca lavoro, È proprio questo il punto forte dell'azienda più convincente.
For job seekers, this is exactly the company's most convincing strong point.
forte
[FOR-teh]
strong / key
Used in the expression 'punto forte' to mean a strength or advantage.
Nella conversazione, È proprio questo il punto forte dell'azienda che emerge subito.
In the conversation, this is exactly the company's strong point that emerges immediately.
Dell'azienda
dehl ah-tsyen-dah
Of the company
Shows possession or association with the company.
Il successo dell'azienda è importante.
The company's success is important.
Words in this phrase
dell'
[dehl]
of the
Contracted form meaning 'of the,' linking a feature to the company.
È proprio questo il punto forte dell'azienda che colpisce i visitatori.
This is exactly the company's strong point that impresses visitors.
azienda
[ah-tsyen-dah]
company
Refers to the business organization being described.
Durante la fiera del lavoro, È proprio questo il punto forte dell'azienda secondo il responsabile HR.
During the job fair, this is exactly the company's strong point according to the HR manager.
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