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How to Say ‘Aoi Matsuri’ in Japanese

葵祭

aoimatsuri

[ah-OH-ee mah-TSOO-ree]

💬 Usage Tip: 祭 alone is (matsuri), but here it's (Aoi Matsuri), and in many names it softens to (-maturi) → (-batsuri)? No: it stays (matsuri). The 葵 (aoi) is the hollyhock leaf worn by participants.

🇯🇵 In Japan: Held every May 15 in Kyoto, it's one of the city's three great festivals. Its procession of people in Heian-era court dress is the main thing visitors come to see, so locals assume that's what you're asking about.

Phrase Breakdown

葵祭

aoimatsuri

[ah-OH-ee mah-TSOO-ree]

Aoi Festival

One of Kyoto's three great festivals, held every May 15 with a court-style procession.

Example

葵祭は五月十五日です。

The Aoi Festival is on May 15.

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