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How to Say ‘My favorite brand is Chanel.’ in Japanese

すきなブランドはシャネルです。

suki na burando wa shaneru desu

[sue-kee na boo-RAHN-doh wah sha-NEH-ru dess]

💬 Usage Tip: Japanese often leaves out "my" when it's obvious. すきなブランド alone already means "my favorite brand" when you're talking about yourself.

Phrase Breakdown

すきなブランドは

suki na burando wa

my favorite brand (topic)

すきなブランド (favorite brand) + は (topic particle, pronounced 'wa').

Example

すきなブランドはディオールです。

My favorite brand is Dior.

Words in this phrase

すき

suki

[sue-kee]

like; favorite

A な-adjective meaning you like something. Common pattern: 〜がすきです (I like ~).

Example

わたしはスポーツがすきです。

I like sports.

な

na

[na]

adjective marker

Modifies nouns when used after adjectives.

Example

美しい花

Beautiful flower

ブランド

burando

[boo-RAHN-doh]

brand

Loanword from English for a brand or label.

Example

ブランドのふくがすきです。

I like brand-name clothes.

は

wa

[wah]

topic marker

は marks the topic of the sentence.

Example

空席はありますか。

Are there any seats available?

シャネルです。

shaneru desu

is Chanel.

シャネル (Chanel) + です (polite 'is'). Pronounce it sha-ne-ru de-su.

Example

このこうすいはシャネルです。

This perfume is Chanel.

Words in this phrase

シャネル

shaneru

[sha-NEH-ru]

Chanel

French luxury fashion and perfume brand.

Example

シャネルのくちべにをかいました。

I bought a Chanel lipstick.

です

desu

[dess]

is; am; are

A basic polite copula used to say 'is/am/are.'

Example

田中です。

I am Tanaka.

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