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How to Say ‘To value; to cherish’ in Japanese

大切にする

taisetsu ni suru

[tai-set-su nee soo-roo]

💬 Usage Tip: With [〜にする], this verb means "treat something as important" or "value it": [時間を大切にする] means "to value time." In longer phrases like [大切にしている価値観], [している] turns it into "the values we value / hold important."

Phrase Breakdown

大切

taisetsu

[tai-set-su]

important; precious

Describes something valued highly or treated as important.

Example

会社では信頼を大切にします。

At the company, we value trust.

ni

[nee]

to; into; in a way

A particle that helps turn a noun or adjective-like word into an adverbial form, as in 'treat as important.'

Example

相手に丁寧に話します。

I speak politely to the other person.

する

suru

[soo-roo]

to do

A very common verb meaning 'to do' that combines with many nouns.

Example

面接の前に準備をする。

I do preparation before the interview.

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