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How to Say ‘I often hear’ in Japanese

よく聞くのは

yoku kiku no wa

[yoh-koo kee-koo noh wah]

💬 Usage Tip: Literally, this is more like "what I often hear is..." Japanese sometimes leaves the rest implied until the next phrase.

🇯🇵 In Japan: This is a natural way to mention hearsay without sounding too direct. Very conversational.

Phrase Breakdown

よく

yoku

[yoh-koo]

often; well

Shows that something happens frequently.

Example

よくアサヒの名前を聞きます。

I often hear the name Asahi.

聞く

kiku

[kee-koo]

to hear; to hear about

Used when talking about hearing names, rumors, or information.

Example

サントリーの話をよく聞く。

I often hear about Suntory.

のは

no wa

the thing that; as for what

A noun-forming phrase used to focus on the thing being discussed.

Example

好きなのはこれです。

What I like is this one.

Words in this phrase

no

[noh]

nominalizer

Turns the phrase before it into something like 'what is often heard' or 'the one often heard.'

Example

よく聞くのはサッポロです。

The one you often hear about is Sapporo.

wa

[wah]

topic marker

Marks the phrase as the topic, often translated as 'as for.'

Example

よく聞くのはキリンです。

The one you often hear about is Kirin.

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