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How to Say ‘Sign; storefront sign’ in Traditional Chinese

招牌

zhāo pái

[jaow pie]

💬 Usage Tip: Besides a literal store sign, [招牌] also means the thing a place is known for — its signature item or attraction. So [這裡的招牌] can mean "what this place is famous for," not just the sign outside.

Phrase Breakdown

招牌

zhāo pái

[jaow pie]

signature item / specialty

Refers to a shop or bar's best-known item, often a signature drink or dish.

Example

你點這杯招牌,看起來很懂喝喔。

You ordered the signature drink—you look like you really know what to drink.

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