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How to Say ‘Welcome.’ in Japanese

いらっしゃいませ。

irasshai mase

[ee-rah-sshy-eye mah-seh]

💬 Usage Tip: [いらっしゃいませ] is a set phrase shops say to customers. You don’t need to reply—just smile or nod.

🇯🇵 In Japan: It can be loud and energetic in fast food and convenience stores; it’s more like “Welcome in!” than a personal greeting.

Phrase Breakdown

いらっしゃい

irasshai

[ee-rah-sshy-eye]

welcome (honorific greeting to customers)

A set phrase staff say to customers when they enter. You usually don’t need to reply; just proceed to order.

Example

いらっしゃい、こちらへどうぞ。

Welcome—this way, please.

ませ

mase

[mah-seh]

(polite ending used in set phrase)

Part of the fixed expression いらっしゃいませ. It makes the greeting extra polite in customer service.

Example

いらっしゃいませ。

Welcome.

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